BARTOW, Fla. – In a new movement to bring local flavor to cocktails in Central Florida, fresh-squeezed Florida Grapefruit becomes a star ingredient.

Driven by the popularity of the farm-to-table concept – which highlights the importance of local ingredients – a Lakeland restaurant kicked off a similar program this month featuring locally-inspired cocktails.

The first cocktail of the Farm-to-Glass campaign at Frescos is a salty dog made with fresh Florida Grapefruit and gin distilled in St. Augustine.

To help launch the new cocktail, the owners of Frescos tapped David Steele, director of public relations at the Florida Department of Citrus, to be featured in advertisements for the campaign.